7/34 Hobill Avenue, Wiri, Auckland 2104
DNA Custom Paints
Brand Overview
DNA® were born to create and customise almost anything. If something can be modified, customised, restored or just made to look amazing and turn a few heads, they want to be there! If they can't be there they at least like to be part of it by manufacturing a huge range of cutting edge custom paints and special effect products that allow you to customise whatever you like! With so many different product lines and colour combinations the only limit to what you can achieve is your own imagination.
DNA® paints are created right here in the Southern Hemisphere (Melbourne, Australia) for our harsh (think UV) environmental conditions. This ensures that your colour creation will have the maximum colour vibrance and pigment hold-out for many years to come.
Not only do DNA® make colour and effect finishes, they also have an outstanding selection of support products such as Primers and Clearcoats, enabling you to take your project from bare steel right the way through to the final clear.
Driven by superior quality control and high technical standards. DNA® paints are full of life, color and creativity.
DNA® paints are not limited only to automotive applications. DNA® paints also have many applications such as aviation, airbrush, architectural and industrial. They can also be applied to almost any surface that can be painted including plastics, glass, plaster, canvas, metals, wood and many more. The only restriction is your imagination.
DNA® is a market leader in the development and manufacturing of exciting specialist paints and coatings. They ensure that all products manufactured exceed market expectations and are made using only the highest quality pigments, dyes and resins available.
Product Types
- Aerosols
- Aeroshapes
- Candy Colours
- Chrome Finish
- Clears
- Colour-Shift Pearls
- Flakes
- Flat Finish
- Fluorescents
- Glow in the Dark (Night MoveZ)
- Hardeners & Additives
- Holografix / Holaspex
- Hydrographic Activator
- Marbilizer
- Metallic BaZecoats
- Mixing Cups
- Mixing Sticks
- Mutant Crystal Masking
- Paint Filters
- Primers
- Spraysuits
Available From
6 Killarney Lane, Frankton, Hamilton 3204 10 Barberry Street, Judea, Tauranga 3110 1/458 Gladstone Road, Te Hapara, Gisborne 4010 49 Victoria Street, Petone, Lower Hutt 5012
Finished Products
The Products

Epoxy Primer
A High Solid, (zinc chromate free) grey epoxy accepts all top coats, may be used wet on wet, possess very good corrosion and chemical resistance with excellent adhesion on properly prepared metal substrate. One or two coats is all that\'s required for this versatile primer.
Available in 1L and 3L kits
Order Epoxy Primer Online
Candy Basecoat
Candy Basecoats are a special effects basecoat product designed to replicate the visual depth and appeal of traditional candies but by using the more standard application method of a traditional basecoat. Designed to be used over a solid white or black groundcoat.
Available in 1L and 4L | 14 Colours
Order Candy Basecoat Online
Candy Concentrate
Manufactured from the most intense and finest quality high strength dyes available, clean and vibrant. With your imagination you can create almost unlimited colour options Add just a little to your binder or clearcoat to create a subtle effect or add up to 10% for a more dramatic look.
Available in 250mL | 19 Colours
Order Candy Concentrate Online
Key Clear
Key Clear is a specialist epoxy clear coating designed for use with special coatings such as Virtual Chrome, HolaGrafiX and HolaspeX to allow proper bonding and maximum adhesion. Key clear has been vigorously tested and passes full cross hatch adhesion test.
Available in 250mL, 500mL, and 1L kits
Order Key Clear Online
Mutant CrystalZ
A hydrodynamic self activated liquid mask giving you the ability to create unique and dramatic patterns and effects. So simple and easy to use, adds interest as well as creating intrigue. Works over sanded clearcoat, BasZecoat or Intercoat and achieves full crystallization in approx 10-20 min. The most dramatic effects are created when using two colours of high contrast.
Available in 125mL, 500mL, and 1L
Order Mutant CrystalZ Online
HoloGrafiX / HolaSpeX
A semi transparent coating saturated with light reflecting holographic pigments. In sunlight a brilliant rainbow effect is seen with continually changing colour accents adding depth and mystery to your finish.
Available in 250mL bottles and complete kits

Flat Black / Satin Black
Easy to use Flat and Satin 2K blacks especially designed to have a level of resistance to scuffing that has not been seen before, providing a more durable flat finish.
Available in 1L and 3L kits
Order Flat Black / Satin Black Online
Aerosol Cans
Aimed at the DIY small job market DNA have an ever growing selection of aerosols, colours inc Silver & Black BaZecoat, High gloss 1K Clearcoat, Silver and Gold metalflake, Candy colours, Colourshift colours as well as primers and surface cleaners.
Available in aerosols
Order Aerosol Cans Online
Night MoveZ
This is a next generation Strontium Aluminate glow in the dark powder that can be mixed in DNA clearcoat or Intercoat. Duration of the glow is directly dependant on the length and intensity of the charge and may glow for 10 or more hours.
Available in 100g and 200g jars | 3 Colours

HS Primer Surfacer
A versatile High Solids grey primer that is designed to be used on a large variety of surfaces including suitably prepared plastics, ferrous and non ferrous metals, timber, craft wood and fibreglass. Quick drying and easy to sand. Also available as a white tintable primer to provide the correct ground coat colour where coverage is critical in achieving many of today's unique colours and effects.
Available in 1L and 4L kits
Order HS Primer Surfacer Online
Candy Premix
Pre-mix candies are manufactured from the same intense and finest quality dyes as our Candy Concentrates to provide crisp clear colours like no other. No messy mixing, and when you buy another off the shelf can the strength of the mix is always the same as the previous. All that's necessary is to thin using DNA Candy reducer and apply.
Available in 1L and 4L | 22 Colours
Order Candy Premix Online
Virtual Chrome
Virtual Chrome represents the ultimate in durable metalized chrome effect paints, offering an exciting chrome like finish that can be applied to vehicles, wheels, artwork, plastics, glass, almost anything that you can paint or imagine can be Virtual Chromed.
Colours: Virtual Chrome, Black Chrome, Hola Chrome, and Ice Chrome
Available in 250mL bottles and as complete kits
Order Virtual Chrome Online
Colour Shift
A colour shifting paint with an extreme metallic look, designed to be used over black or white groundcoats. These colours have very clean colour transitions from one viewed angle to the next.
Available in 1L
Order Colour Shift Online
Flakes
The DNA FlakeZ range is huge, with something for every application. Available in four distinctly different types, with a huge selection of different flake sizing, Shimmering FlakeZ, Hologram FlakeZ, Micro FlakeZ and Crystal Flakez. Mix them up to create unbelievable effects or apply Candy over the top.
Available in 12cc vials and 200g jars
Order Flakes Online
Flat Clear / Satin Clear
Simply the ultimate in Flat and Satin 2K clearcoats, especially designed to have a level of resistance to scuffing that has not been seen before, providing a more durable flat finish.
Available in 1L and 3L kits
Order Flat Clear / Satin Clear Online
Diamond Clear
Diamond Clear is a “High Solids” clearcoat that is deep, glossy and so reflective. Tested to meet and exceed custom and show car expectations for showroom gloss, shine and clarity.
Available in 1L and 7L kits
Order Diamond Clear Online
Custom Clear
Custom Clear is a “Medium Solids” clearcoat with extremely high gloss and super flat laydown perfect for any application especially flow coating.
Available in 1L and 4L kits
Order Custom Clear Online
Fluorescent Colours
A range of 5x BaZecoat fluorescent colours. These colours go over a white base and must be clear coated with a high UV resistant clear such as DNA Diamond Clearcoat.
Note: Fluorescent colours are not recommended for full time exposure to outside environments.
Available in 1L
Order Fluorescent Colours OnlineProducts from the DNA Custom Paints Range view more
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Also Sold Through
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45 Porowini Ave, Morningside, Whangerei 0110
Wairau Paint Centre
90 Wairau Road, Glenfield, Auckland 0627
Complete Paints Napier
95 Ford Road, Onekawa, Napier 4110
Complete Paints Palmerston North
35 Kelvin Grove Road, Kelvin Grove, Palmerston North 4414
Hardy Packaging
79 Molesworth Street, New Plymouth 4310